The Sutton Trust working in partnership with Esmée Fairbairn Foundation established the Parental Engagement Fund building on the evidence that engaging parents in their children’s learning can have a positive impact on their attainment. The aim of the fund is to increase attainment for disadvantaged children in the early years through the development of more effective parental engagement. EasyPeasy is one of six organisations that the fund is working with.
A small-scale randomised controlled trial (RCT) was carried out in 8 children’s centres in Bournemouth with the aim of assessing the effects of the EasyPeasy app on parents and children. EasyPeasy is a smartphone app for parents of preschool aged children. It is designed to improve early child development through increasing positive parent-child interactions and learning at home. The app sends regular game ideas to parents that they can play with their children, combined with information on child development. The design of the app applies behavioural insights to help seed positive habits of play and interaction at home by sending tailored prompts, encouragement, and reminders to parents.